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Samsung NV7

Luuk Jurrien
Photokina report
Tuesday 4th, July 2006
Posted by: Luuk Jurrien

Samsung Camera is pleased to announce a breakthrough in camera design with the launch of the Samsung NV7 OPS. Part of Samsung’s new NV Series, the seven Megapixel Samsung NV7 has effectively created a new “slim-bridge” product category, packing an extraordinary 7x Optical zoom into a super-slim body measuring just 4.2” x 2.5” x .8”. This innovative and unique model also features two types of image stabilization, Optical Picture Stabilization, which physically adjusts the CCD to combat handshake and Samsung’s Advanced Shake Reduction (ASR), electronic image stabilization to ensure a steady, crystal-clear shot in almost any shooting condition. The Samsung NV7 has an MSRP of $449.99 and will be available in fall of 2006.

Samsung NV7

Samsung NV7 OPS - Operation
The Samsung NV7 is one of three new models that make up the Samsung NV Series of digital still cameras from Samsung. All the models feature unique, slim designs with sleek bodies in brushed black, stainless steel and a trademark Samsung blue ring located around the lens. This premium line was developed after two years of extensive market research, and as a result, two of the NV models feature a revolutionary, easy-to-use Graphical User Interface (GUI) that allows users to easily toggle through menu functions using a convenient touch pad located along the LCD on the back of the camera, instead of the traditional dial located at the top of the camera.

Samsung NV7 camera - Design
For outstanding image quality, the Samsung NV7 OPS features legendary Schneider optics. “We worked closely with our designers to develop a long-zoom camera that would fit within the lifestyle of today’s style-conscious consumer and came up with the slim-bridge design,” says Stewart Henderson, National Marketing Manager at Samsung Opto-Electronics. “As part of the NV Series, this model is sleek, compact and includes important features like optical picture stabilization in a package that can be easily slipped into a purse or pocket.”

Samsung NV 7 OPS compact camera - Optical zoom and Anti Shake
For outstanding image quality, the 7 Megapixel Samsung NV7 includes a world-renowned Schneider 7x optical zoom lens (equivalent to 38-270 mm in 35 mm format). For clear images in undesirable shooting conditions, the Samsung NV7 includes an Optical Picture Stabilization system. The system combats the many causes of blurry images, including handshake, long zoom shooting, long exposures and nighttime shooting, by incorporating a sophisticated CCD shift mechanism that senses motion and that will automatically shift the CCD to compensate for the movement. Also included is Samsung’s Advanced Shake Reduction (ASR) that electronically combats blurry images in environments lacking sufficient lighting.

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Samsung NV-7 OPS camera - Photo settings
For the more advanced photographer looking for additional control, the Samsung NV7 provides multiple manual functions at the user’s fingertips. The Samsung NV7 OPS features three kinds of manual exposure adjustment, including Aperture Priority, which allows more control of depth, Shutter Priority, which allows better capture of fast motion, and Manual adjustment, which allows users to set the shutter and aperture themselves. For additional control, the Samsung NV7 also includes an Auto Macro function that automatically adjusts shooting distance and focus between 10cm to infinity, as well as a super macro mode that enables subjects to be photographed up to as close as 4 cm.

Samsung NV7 digital camera - Video and Color effects
For smoother video and a larger view of the movie on LCD and TV screens, the Samsung NV7 can record in VGA (640x480) at 30fps. The Samsung NV7 also includes a movie stabilizer function that automatically detects and corrects minor lateral and vertical camera movement. For additional control the continuous video recording function allows the user to pause and resume video recording at any time, while the built-in movie editing function allows users to edit video in-camera. The Samsung NV7 features several special effects functions for creative control in-camera, such as Color Effect, Highlight, Photo Frame, Negative and Composite Shot. Color effects include B/W, sepia, blue, green and red.

Samsung NV camera - Software
For crystal-clear images under various shooting conditions, the Samsung NV7 OPS features 11 scene modes including Night, Portrait, Children, Landscape, Close-up, Sunset, Backlight, Fireworks, Beach & Snow and Text Recognition. Text Recognition, a feature unique to Samsung digital still cameras, allows users to shoot documents such as books, papers and magazines and then extract text from the image taken using the bundled “Digimax Reader” text recognition software.

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