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LG Chocolate White

Ilse Jurrien
Photokina report
Friday 8th, September 2006
Posted by: Ilse Jurrien

LG Electronics, a worldwide technology leader in mobile communications, has launched this year’s must-have mobile phone the chic, sleek and stylish LG Chocolate in white. Having already won two European design awards (the iF Design Award and reddot Design Award for its unique styling and user interface), the LG Chocolate White phone raises the standard of how mobile phones look and feel. It is also the first handset from LG’s new ‘Black Label’ series of design-led mobile phones, aimed at users who value style as highly as they value technology. LG Electronics is the world’s first mobile phone manufacturer to create a completely separate range of exclusively designed, premium mobile products.

LG Chocolate White

LG White Chocolate - Touch-key pad
“This is so much more than a fashion phone,” says John Barton, Director of LG Mobile, “Modern buying trends are governed as much by emotion as by product specification and the LG Chocolate phone connects on both levels. The LG Chocolate White phone remains completely white until the touch-keypad - a world first for mobile phones - is gently brushed. Once activated, the phone’s signature design feature, its glowing red icons, bring to life a ‘hidden’ full-colour screen that completes the phone’s unique look and feel of minimalism with a modern twist.

LG Chocholate key-buttons - Aluminium coating
The handset is also environmentally friendly, having gained certification from the European Union regarding its compliance with the Removal of Hazardous Substances legislation that comes into effect across Europe this July. To obtain the certification, LG Electronics improved a number of features on the Chocolate phone. Key buttons were coated with aluminium and tin. Other parts that had a possibility of containing hazardous substances were changed to non-toxic materials. LG Electronics also used lead-free solder cream to fix parts on the PWB (Printed Wired Board).

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LG Chocolate mobile phone - Innovative Design
“Our Black Label series brings something totally new to the mobile market, the category of the design innovative phone sector. Other manufacturers have launched models that have design as a key attribute, but with the LG Chocolate phone, we have become the first manufacturer to pro-actively design and market a phone based on its visual and emotional appeal. Of course, being LG, the Chocolate phone like all subsequent Black Label products, will have a high standard of technical specification but its primary appeal is its design, and we believe it will prove extremely popular with style sensitive mobile phone users in the UK.”

LG White Chocolate phone - 1.3 Megapixel camera
Already a favourite with cool-hunting, trend leaders in Korea, the eagerly anticipated LG Chocolate phone, which has sold over 400,000 units since it was launched in Korea last November, boasts a class-leading MP3/AAC music player, 128 meg of on-board memory, a 1.3 megapixel camera and video camera. all this in a phone that is slim enough to slip into the pocket of a shirt or a pair of tight jeans. Battery life is an impressive 200 hours standby with 3hours 20 minutes talk time. The LG Chocolate phone is available on contract from all major mobile phone retailers. Look out for more launches from LG’s Black Label series in the near future.

LG Chocolate White - Specifications
• Display: 256,000 colour, TFT type, 176x220 size
• Dimensions: 95 x 48 x 15.2mm
• Weight: 83g
• Standbytime: Up to 200hrs
• Band (in MHZ): 900 / 1800 / 1900 (Tri-band)
• Sound: 64 Polyphonic
• WAP browser: 2.0
• Messaging: SMS, EMS, MMS, Email
• Connectivity: Bluetooth, USB data kit

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