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Olivetti Ink Jet Printers

Ilse Jurrien
Photokina report
Saturday 9th, September 2006
Posted by: Ilse Jurrien

Olivetti, operator in the information & commu-nication technology sector, is to attend IFA (Berlin, September 1-6 2006), the most important event for consumer electronics in the world, with around 1,200 stands and more than 245,000 visitors in 2005. Featuring multifunctionality and portability - based on Olivetti proprietary ink jet technology - and with ease of use and sleek design: the ANY_WAY plus, the SIMPLE_WAY and the portable photo printer MY_WAY plus will all be available for consumers to experience at IFA. Through this new range of ink jet printers, Olivetti gives users the opportunity to print perfect images, even on wireless mode, thanks to Bluetooth & Wi-Fi features.

Olivetti Ink Jet Printer

Olivetti photo printer - ANY_WAY
The IFA visitors will get the chance to see all the new Olivetti models in action. The ANY_WAY is the multi-functional coloured photo printer, with printing, copying (even without a PC) and scanning functions. Designed by James Irvine and Alberto Meda, ANY_WAY adds three brand new versions to the range: photo plus, photo wireless plus and photo fax, available in black colour way. The new ANY_WAY plus offers even more sophisticated features. The LCD picture display reaches 2.4” and has 65,000 colours. The printing speed has improved: 20 pages per minute b/w and 18 coloured pages per minute and only 75 seconds for a 10x15 photo printing. In addition, the new, simple image improvement software function helps old pictures to appear as if they have just been taken with the simplest click one technology. ANY_WAY has a Magic Button: by pressing this key, the printer analyses the photo and automatically selects the correct colour, light and contrast modifications. The photo fax model is enriched with a fax machine, operating in black and white or colour, for use as a standalone or via PC. Bluetooth and Wi-Fi connectivity is combined in the photo wireless plus model.

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Olivetti multifunction colour printer - SIMPLE_WAY
SIMPLE_WAY is the multifunction colour printer with a new and compact design, designed by James Irvine and Alberto Meda. It offers printing, copying (even without PC) and scanning functions and can be selected in three different versions - simple, Bluetooth and wifi. Available in white colour way, SIMPLE_WAY, with Bluetooth and Wi-Fi coming as standard in the top of the range models, features a printing speed that can reach up to 20 pages per minute b/w and 18 coloured pages per minute, while 75 seconds are enough for a 10x15 photographic print. It prints directly from the camera via Pictbridge, in four colours, giving the choice of substituting the black cartridge with the photographic one, in order to be able to print in 6 colours. It is possible to improve images, even old photos, through simple software functions.

Olivetti Ink Jet Printer

Olivetti portable photo printer - MY_WAY plus
MY_WAY plus is the portable photo printer which may be used anywhere. It prints from digital cameras with direct connection via Pictbridge, plus via wireless or Bluetooth, from mobile phones. It may be powered through batteries or with an in-car cigarette lighter. Designed by IDEO, the new MY_WAY plus is compact (220x162x90 mm) and light (1.6 Kg) and it has a 2400 x 1200 dpi (up to 4800 dpi) resolution. The MY_WAY Plus has an even bigger LCD display: 2,4” with 65,000 colours. It is possible to achieve image improvement through simple software functions or by pressing the Magic Button (see ANY_WAY).

Olivetti Ink Jet Printer

Olivetti inkjet printers - Availability
• SIMPLE_WAY: all the models are available from September
• ANY_WAY photo plus: available from September
• ANY_WAY photo fax: available from September
• ANY_WAY photo wireless plus: available from the end of October
• MY_WAY plus: available from the end of October
The new range of products is complemented by a whole new range of Olivetti cartridges and photographic paper which greatly improve performance. The range will be on show at IFA.

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