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Samsung Ultra Edition 13.8

Ilse Jurrien
Photokina report
Tuesday 12th, September 2006
Posted by: Ilse Jurrien

The face of 3G handsets changes today as Samsung, building on its heritage of delivering inspirational design matched with powerful functionality, unveils a new line of 3G mobile phones. Part of Samsung’s Ultra Edition design-led range, these stylish mobiles expel the myth that 3G handsets have to be cumbersome and heavy. Launched today at the Louvre Museum in Paris, these groundbreaking mobile phones offer to maximise access to all of the benefits that 3G networks can offer, but with a look that is better than ever before. The Ultra Edition 3G mobile range has been built upon the signature inspirational design concepts that Samsung has become famous for, the stylish slider, sophisticated clamshell and classic candy bar.

Samsung Z720

Samsung Z720 phone - HSDPA Network
Each design has then been further enhanced to empower the user to experience and fully engage with all of the content and applications that are currently available on 3G and some of them, on HSDPA networks. Leading this classy collection is the Ultra Edition 13.8 (Z720), the world’s first and thinnest HSDPA slide-up mobile which fits in at a slim 13.8mm. This technology powerhouse comes packed with a 3 megapixel camera and auto focus for taking photos when and wherever they are needed. It also includes a sizeable 2.1” QVGA display and supports WAP 2.0 and HTML browsing.

Samsung Ultra Edition 13.8 - 3 Megapixel camera phone
In order to fully enjoy all of the benefits of 3G, the Ultra Edition 13.8 also includes a second camera for video calling, whilst the document viewer, voice memo and PIM features will keep even the busiest executive on top of their workload. Whether you’re calling for work or pleasure, this mobile phone is guaranteed to make it an enjoyable experience. “For a long time a major barrier to consumer adoption of 3G has been the absence of handsets which are capable of delivering great functionality, with an attractive design. Today, we make sure that this barrier is erased with the European launch of the Ultra Edition 3G handsets,“ said Kitae Lee, President of Samsung’s Telecommunication Network Business.

Samsung Ultra Edition 13.8 - Phone Functions
“These phones combine the best in design that Samsung has become known for, with a rich array of functions that will ensure people can get access to the widest range of applications and entertainment at the fastest speeds possible. With this launch, 3G is now most definitely sexy and Samsung is at the forefront of this.”

Samsung Ultra Edition 13.8 - Specifications
• Standard GSM / GPRS (900/1800/1900MHz) + EDGE + UMTS + HSDPA
• Camera 3 Megapixel Camera + VGA Dual Camera (AF / 3x Zoom)
• Display 2.1” 240x340 262K Color TFT LCD
• Features Video Recording & Messaging (MPEG4 / H.263 )
• MP3/ AAC / AAC+ / e-AAC+ / WMA
• Digital Power Amp
• Bluetooth 1.2 / USB 1.1
• Document Viewer
• Speakerphone / Offline Mode / uTrack / uGo
• 20 MB embedded
• Size 104.5 x 51.3 x 13.8 mm
• Weight 80g

Samsung Z720 Ultra Edition 13.8 mobile phone - Performance
The Ultra Edition mobiles were created to strike the right balance between sharp attractive design and inner strength, performance and simplicity of use. Samsung’s Ultra Edition premium mobiles set a new industry standard, whilst maintaining the ultimate in signature Samsung design. For those who want the body as well as looks, the Ultra Edition range means that slim doesn’t have to be delicate, thanks to the use of new materials such as magnesium and fiber glass infused plastic in their design. Samsung’s Ultra Edition 3G handsets will be available throughout Europe by end of this year. Please contact your local market representative for more information on specific network availability, variations and pricing.

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