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Apple iPhone widgets service

Ilse Jurrien
Photokina report
Monday 6th, August 2007
Posted by: Ilse Jurrien

Plusmo announced the availability of its free and customizable mobile widgets service to users of Apple's new iPhone. A custom interface gives Apple iPhone users access to more than 20,000 Plusmo widgets - most of them created by users. Plusmo enables people to extend social networking through mobile devices. Content providers, media houses and bloggers can now extend their services to the Apple iPhone through Plusmo widgets for free within minutes. Plusmo also enables users to create personalized widgets out of useful web services, XML/RSS based sources including news feeds as well as professional media, and user generated content such as blogs, photos and videos, and other Web 2.0 content.

Apple iPhone widgets

Apple iPhone widgets service
"Plusmo's personalized homepage makes it easy for Apple iPhone users to discover, install and personalize widgets making them instantly available at the touch of an icon on the Apple iPhone," says Mike Elgan, a leading technology blogger. "Plusmo makes text- and photo-based content far more readable than the iPhone Safari browsers zoom-and-pan interface. Plusmo also offers Apple iPhone users easy access to external iPhone widgets service."

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Apple iPhone widgets service
Kelvin Chong, Chief Architect of Plusmo, says, "Plusmo widgets for the Apple iPhone are standards based and use Javascript and XHTML. We eagerly await a developer kit for the Apple iPhone so that we can support other Plusmo features for the iPhone such as idle screen mash-ups, and always-on support for widgets even when there is no connectivity." Apart from Apple’s iPhone, Plusmo's device agnostic widget approach supports most Java phones including Symbian devices, RIM Blackberry devices, Windows Mobile Smart phones, Palm Treos, Pocket PC-enabled PDAs as well as WAP-enabled devices.

Apple iPhone mini web applications
Plusmo widgets for Apple iPhone are mini web applications that offer traffic reports, store locators, games, blogs, specialized searches, live sport updates and much more."Plusmo is a wonderfully elegant mobile widget solution. I have come to find it indispensable. It's everything one looks for - easy to use, fast, and nicely designed. No doubt smart marketers will find Plusmo ideal for mobile advertising too," says Scott Kraft, EVP Marketing of Six Apart, one of the leading makers of weblog software and services.

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