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Canon PowerShot SX110IS

Ilse Jurrien
Photokina report
Tuesday 26th, August 2008
Posted by: Ilse Jurrien

Canon strengthens its PowerShot range of digital cameras with the addition of a new SX “Super Zoom” model: the 9 Megapixel PowerShot SX110 IS, which replaces the popular SX100 IS. Featuring a 10x optical zoom with optical Image Stabilizer - plus a 3.0” LCD - the Canon PowerShot SX110 IS delivers outstanding telephoto reach in an even more compact and lightweight body. A full range of Canon technologies - including Face Detection Technology, Motion Detection Technology and a new Easy Mode - help everyone take great photos, while experienced users can also enjoy the creative possibilities offered by full manual control.

Canon PowerShot SX110IS

10x optical zoom included on the Canon PowerShot SX110IS
With a 10x Canon optical zoom - featuring a 35mm film equivalent focal length of 36-360mm - the Canon PowerShot SX110 IS brings even distant subjects into view, making it the perfect camera for everything from school sports days to family holidays. Canon’s optical Image Stabilizer technology combats the effects of camera shake, delivering sharp, blur-free shots throughout the camera’s extensive zoom range.

Canon SX-100 IS camera features an optical image stabilizer
The Canon PowerShot SX110 IS uses a lens shift-type Image Stabilizer (IS) system to detect and correct slight camera shakes that can cause image blur. Minute vibration gyros detect lens tilting caused by hand shake. These signals - 4,000 per second - are processed by a single-chip IS controller, which discriminates between hand shake and unintentional camera movements. Shake signals are sent to the IS unit, which moves one of the lens elements accordingly to deflect the light rays and cancel out the effects of shake. For improved accuracy and responsiveness, the moving lens element is supported on tiny ceramic spheres. In addition to minimizing friction, ceramic spheres avoid some of the problems that can affect metal systems, such as thermal expansion and magnetism. The optical IS of both models allows photographers to shoot at shutter speeds up to 3 stops slower with no perceptible increase in image blur due to camera shake.

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Face Detection & Face Select & Track
Canon’s Face Detection AF/AE/FE/WB system automatically detects up to nine faces within a frame before adjusting focus, exposure, flash and white balance to ensure optimal results. The Face Detection system of the PowerShot SX100 IS is able to determine which faces are intended to be the subject, instantly reverting to the partnering 9-point AiAF system if no face is the primary subject. Face Select & Track allows the user to select a particular face to be the main subject of a photograph and track it, for the best possible results.

Easy Mode function on the Canon SX110 IS
The Canon SX110 IS features a wide range of 20 shooting modes designed to achieve optimum results in a wide range of lighting conditions - a great help for users of all levels, from complete novices to more experienced photographers. Shooting modes include a new Easy Mode, which sees all shooting settings chosen automatically by the camera - perfect for beginners prone to making unsuitable adjustments. Easy Mode also limits Playback options to simple image viewing and deletion functions. At the other end of the spectrum, experienced users can switch to full manual control, and customize settings for special effects or unusual lighting. To keep shots looking sharp, Motion Detection Technology - activated in High ISO Auto mode - uses Face Detection Technology, the optical Image Stabilizer and scene information to identify subject motion and camera-shake. ISO is also optimized for minimum blur and maximum image quality.

Canon PowerShot SX110IS

Canon DIGIC III image processor
Canon’s DIGIC III (Digital Imaging Core) image processor manages all primary functions of the Canon PowerShot SX100IS, to optimize operating efficiency. Advanced image processing algorithms deliver superb image detail and colour reproduction with accurate white balance. High-speed processing results in outstanding responsiveness, rapid auto focus and extended continuous shooting ability.
DIGIC also powers advanced Noise Reduction Technology and Face Detection AF/AE/FE. Same comments as previous

Canon SX110IS optimizes key camera settings automatically
iSAPS (intelligent Scene Analysis based on Photographic Space) automatically optimizes key camera settings before every shot. Each scene is analyses and cross-referenced against Photographic Space - a vast in-camera library of photographic data. This enables the camera to make optimal adjustments to auto exposure, auto focus and auto white balance before image capture occurs.

Canon PowerShot SX110 IS offers direct printing support
The Canon PowerShot SX110 IS features a dedicated Print menu for quick access to direct print options. Full PictBridge support means users can print directly to any PictBridge compatible printer without the need for a PC. A Print/Share button allows one-touch printing and easy uploads to Windows or Mac systems.

Canon PowerShot SX 110IS supports 25 languages
The Canon PowerShot SX110 IS features a user interface that supports 25 languages: English, German, French, Dutch, Danish, Finnish, Italian, Norwegian, Swedish, Spanish, Simplified Chinese, Traditional Chinese, Japanese, Russian, Portuguese, Korean, Greek, Polish, Czech, Hungarian, Turkish, Thai, Arabic, Romanian, Ukrainian and - new for Autumn 2008 - Farsi.

Canon PowerShot SX110IS

Canon PowerShot SX110IS price & availability
In addition to SD, SDHC and MMC memory cards, the Canon PowerShot SX110 IS supports MMCplus and HC MMCplus card formats. It is supplied with a 32MB memory card. The Canon PowerShot SX110 IS digital camera will be available in the United States from the end of August, at a suggested selling price of $299.99 USD. In Europe the Canon SX110 IS will be available from September for an estimated retail price of €309.00 / £239.00.

Canon PowerShot SX-110 IS software
The bundled software supports Windows Vista (including SP1) / XP SP2 and Macintosh OS X v10.4-10.5. Each camera supports PTP for driverless transfer to Windows XP and Macintosh OS X, along with MTP for image and movie transfers to Windows Vista. Purchasers of the Canon SX110 IS are eligible for free membership of CANON iMAGE GATEWAY, 100MB of online ‘personal gallery’ space for sharing stills and video with family and friends. The Canon PowerShot SX110 IS is bundled with the following Canon Software:

• ZoomBrowser EX 6.1 (Windows), ImageBrowser 6.1 (Macintosh): For organizing and editing images, movies and slideshows, or creating and printing digital photo albums.
• PhotoStitch 3.1 (Windows), PhotoStitch 3.2 (Mac): For creating panoramic photos from multiple images.

Optional Accessories for the SX110 IS
The Canon PowerShot SX110 IS can be combined with the following accessories:
• Soft Case (DCC-750)
• High power Flash (HF-DC1)
• AC Adaptor Kit (ACK800)
• Battery Charger Kit (CBK4-300)
• Ni-MH Batteries (NB4-300)

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