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Canon IXUS 980 IS

Dennis Hissink
Photokina report
Thursday 18th, September 2008
Posted by: Dennis Hissink

Canon re-energises its Digital IXUS compact digital camera range with a new model: the Canon Digital IXUS 980 IS, which replace the Canon Digital IXUS 960 IS. The flagship 14.7 Megapixel Digital IXUS 980 IS brings several exciting ‘firsts’ to the IXUS camera range - including manual control, and a striking design available in stylish, head-turning black, as well as traditional IXUS silver. The new Canon IXUS 980 IS digital camera uses Canon’s new DIGIC 4 processor, for fast performance and richly detailed, clean images in a huge number of shooting situations. The Canon Digital IXUS 980 IS is available from late September priced at £349.99 / €459.99 inc VAT

Canon IXUS 980 IS

Canon IXUS 980 IS manual mode
For those looking to take their photography to the next level, the Canon Digital IXUS 980 IS offers a first for Digital IXUS: a Manual Mode that allows control of shutter speed and aperture . This is ideal for unusual lighting situations or expressive, experimental shots. For split-second photo opportunities, a second new mode - QuickShot - uses the optical viewfinder for framing and focusing, virtually eliminating shutter lag. The Canon IXUS 980 IS also features Canon’s optical Image Stabilizer technology, for blur-free shots throughout the zoom range and in low-light conditions.

Canon IXUS 980 IS

Canon Digital IXUS 980 IS features
• 14.7 Megapixel resolution
• Colour variations: Black or Silver
• 3.7x optical zoom lens with optical Image Stabilizer
• Manual camera control
• DIGIC 4 for outstanding images and fast response times
• Great people shots with Face Detection AF/AE/FE/WB
• Face Self-Timer and Face Select & Track
• Targets all the main causes of blur with High ISO Auto
• Optical Image Stabilizer, Motion Detection Technology and Servo AF
• Auto Red-Eye Correction in shooting and playback
• i-Contrast boosts brightness and retains detail in dark areas
• 2.5” PureColor LCD II with wide viewing angle plus optical viewfinder
• Multi Control Dial and customizable My Menu
• Smooth, 30fps VGA movies

Canon IXUS 980 IS

Canon image processor
The Canon IXUS 980 IS features Canon’s new DIGIC 4 image processor. As well as ensuring ultra-fast operation and superb, low-noise images, DIGIC 4 drives several intelligent technologies that make great photos easier than ever. People shots benefit from improved Face Detection Technology, which even detects faces positioned at an angle to the camera, or in profile. Face Select & Track tracks a specific subject even more accurately, while a new FaceSelf-timer function - which automatically triggers the shutter shortly after a new face enters the frame - makes group shots and self-portraits easy.

Canon IXUS 980 IS

Canon IXUS camera technology
Canon’s improved Motion Detection Technology delivers fantastic, sharp results by registering camera and subject movement, then automatically adjusting ISO to prevent image blur. Blur is further guarded against by new Servo AF, which continuously adjusts focus on subjects moving towards or away from the camera. DIGIC 4 also powers Canon’s new i-Contrast feature, which brings out great, natural-looking detail in dark areas of pictures - without blowing out lighter areas.

Canon IXUS 980 IS price & availability
The Canon IXUS 980IS offers smooth, 30fps VGA video shooting. Superior compression technology allows the Digital IXUS 980 IS to store up to 40% more footage to a memory card than its predecessor - with no reduction in video quality. "The Canon 980 IS offers a perfect blend of technical innovation and classic IXUS design,” commented Mogens Jensen, Head of Canon Consumer Imaging Europe. ”This camera is equally striking inside and out." The Canon Digital IXUS 980 IS is available from late September priced at £349.99 / €459.99 inc VAT.

Canon IXUS 980 IS

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