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Samsung ST80

Ilse Jurrien
Photokina report
Saturday 31st, July 2010
Posted by: Ilse Jurrien

Photokina 2010 Report - Samsung Electronics unveiled the ST80, a 14.2 megapixel point and-shoot camera that joins Samsung’s growing line of Wi-Fi enabled digital cameras. With wireless technologies such as Wi-Fi and Samsung’s AllShare (DNLA) connectivity, the Samsung ST80 makes it easy to share images on the move and keep friends and family updated from anywhere at any time. The unique style of the ST80 immediately makes it stand out from the crowd. Consumers will be drawn to the Samsung ST80’s slim and rounded design, which houses a 3x optical zoom as well as a large, 3.0-inch wide touch screen on the back of the camera. Consumers will also enjoy the smart features found within the camera.

Samsung ST80

Share pictures with the Samsung ST80
“We want to let people share their favorite pictures quickly while they’re on the move, and the ST80 does just that,” said Sangjin Park, President of the Digital Imaging Business, Samsung Electronics. “Connectivity is everywhere, and at Samsung we are committed to bringing these wireless capabilities to the digital imaging world by developing innovative cameras that satisfy the distinct needs of our consumers. The innovative and stylish design of the Samsung ST80 is also a testament to the strong vision of Samsung’s design engineers. It’s the perfect digital imaging solution for today’s well-connected consumer.”

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Samsung ST80 automatic scene recognition
The Samsung ST80 comes equipped with Samsung’s new ‘Smart Crop’ feature, a unique editing tool which takes place directly on the camera. With ‘Smart Crop,’ users can crop images taken at any angle or slant, such as banners or signs, and then straighten them as if they were originally taken straight on. The Samsung ST80 also makes it easy to capture great images with Samsung’s Smart Auto (Still & Movie) scene recognition technology. Smart Auto (Still & Movie) automatically recognizes the user’s current shooting environment and selects the appropriate settings to achieve the best results possible.

Samsung ST80

Capture HD videos with the Samsung ST80
In addition to the impressive 14.2 mega-pixel resolution for digital still images, the Samsung ST80 digital camera offers HD video recording. At 30 frames-per-second, the Samsung ST80 allows consumers to record high quality, 720p HD video utilizing the H.264 format, which provides up to three times more recording capacity than the MJPEG video format.

Samsung ST80 wireless connectivity
The Samsung ST80’s wireless connectivity makes it easy for users to upload or share digital images or videos with others directly from the camera without the need to be connected to a computer. By leveraging an available Wi-Fi internet connection, consumers have the option to email their digital images and video to individual email addresses or to those stored in the camera’s address book. In addition to email, consumers can also effortlessly upload images and videos directly to social networking sites such as Facebook, Picasa, YouTube, Photo Bucket or even Samsung’s own Web site (samsungimaging.com).

Samsung ST80

Samsung ST80 digital camera
The Samsung ST80 range also comes equipped with an account with mobile hotspot provider Boingo, delivering broadband speeds in the palm of your hands at more than 120,000 Wi-Fi hotspots across the world. The ST80’s wireless connectivity is further enhanced by Samsung’s AllShare technology. Thanks to AllShare, users can effortlessly sync the Samsung ST80 to popular DLNA-compliant (Digital Living Network Alliance) electronics found throughout the home, such as HDTVs and digital photo frames, and wirelessly connect and share content between each device.

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