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Panasonic Lumix DMC-FZ40

Mark Peters
Photokina report
Saturday 31st, July 2010
Posted by: Mark Peters

Photokina 2010 Report - Panasonic announced the newest addition to its popular Lumix FZ-Series digital cameras. The Panasonic Lumix DMC-FZ40, a feature-packed, hybrid digital camera, combines a powerful 24x optical zoom and creative manual operations to offer photographers of all levels the opportunity to take crisp, artistic photos and High Definition (HD) videos. This 14.1-megapixel model features a 25mm ultra-wide angle LEICA DC VARIO-ELMARIT lens and a new image processing system which achieves high picture quality for both still images and videos. The Panasonic Lumix FZ40 joins the Panasonic Lumix FZ100, also newly introduced.

Panasonic Lumix DMC-FZ40

Panasonic Lumix DMC-FZ40 hybrid camera
“Building on the versatility and depth of the FZ-Series, the Panasonic DMC-FZ40 provides outstanding and advanced creative hybrid camera capabilities and features to photographers - giving them increased flexibility and a wide-range of features,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “In the Panasonic Lumix FZ40, consumers will find easy-to-use features they would find in super-compact point-and-shoots, but with the added 24x optical zoom and improved manual controls.”

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Panasonic FZ40 incorporates Intelligent Resolution technology
The Panasonic Lumix DMC-FZ40 features Intelligent Resolution technology which leads to optimum signal processing, giving images outstanding natural clarity, specifically focusing on the finer details. The Sonic Speed Auto Focus (AF) and high-speed start-up found on the FZ40 are at the industry’s fastest level, helping users to catch even the most fleeting photo opportunities.

Panasonic Lumix DMC-FZ40 manual controls
The Panasonic Lumix FZ40 has upgraded intuitive manual and creative controls including the new jog dial which helps to elevate the camera’s operability. The jog dial is a focus button which allows users to change settings quickly including shutter speed and aperture, depending on the shooting conditions. Additionally, the new My Color mode which has been popular on Lumix G Micro System cameras is available in both still and movie modes, and gives users creative freedom with a suite of options, including new Pin Hole, Film Grain, High Dynamic and High Dynamic B&W.

Panasonic Lumix DMC-FZ40

Panasonic Lumix DMC-FZ40 image stabilizer
Panasonic’s hallmark Intelligent Auto (iA) mode automatically selects the most suitable Scene mode and remembers previously-registered faces. And the intuitive system also includes POWER Optical Image Stabilizer (O.I.S.), featuring double the repression power compared to that of Panasonic’s previous image stabilization system, MEGA O.I.S. This system helps to eliminate blur resulting from hand-shake, a common problem when pressing the shutter button while taking photos or shooting video.

Record HD movies with the Panasonic Lumix FZ40
Users can now enjoy easy shooting of HD movies in AVCHD Lite with double the recording time in HD quality compared with the conventional Motion JPEG format. Additionally, a separate and dedicated button located on the top of the camera allows users to instantly begin recording in video mode - so switching between capturing still photos and video is quick and seamless.

Panasonic Lumix DMC-FZ40

Panasonic Lumix FZ40 includes a 3" LCD screen
Other features of the Panasonic DMC-FZ40 include a 3.0-inch 230,000-dot Intelligent LCD with 100% field of view, high energy efficiency which extends the battery life up to 580 shots (CIPA) per charge, and a new Video Divide function with which users can separate a video they’ve shot into two sections to shorten or delete any unwanted parts. Also, the Lumix FZ40’s Wind Cut function blocks out noise from background wind when shooting in video mode.

Panasonic Lumix DMC-FZ40 price & availability
The Panasonic Lumix DMC-FZ40 will be available in black in late-August for a suggested retail price of $399.95.

Panasonic Lumix DMC-FZ40

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