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Fujifilm FinePix Z808EXR

Dennis Hissink
Photokina report
Saturday 31st, July 2010
Posted by: Dennis Hissink

Photokina 2010 News - Hot on the heels of its multi-award winning predecessor, the stylish Fujifilm FinePix Z808EXR is set to hit the shelves this autumn. With its sleek design and advanced features including a large and intuitive 3.5” touch-screen LCD, internal Fujinon 5x zoom lens, 12 megapixel EXR sensor featuring the new Hybrid Auto Focus System and enhanced Dual Image Stabilization, the Fujifilm Z808EXR will produce images that are just as magnificent as the camera itself.

Fujifilm FinePix Z808EXR

Fujifilm FinePix Z808EXR - Phase Detection AF system
Immediate, instantaneous, incredibly speedy. What more can we say about EXR’s new Phase Detection auto focusing system? Basically you press the button, and it auto-focuses and takes the photo. There and then. None of this waiting 5 seconds for something to happen. It’s quite unbelievable how immediate it is. 0.158 seconds to be precise! Phase detection Auto Focus works by dividing the incoming light into pairs of images and calculating the phase difference to check whether the object is in front focus or back focus position. This mechanism is same as that of external sensors on DSLRs and achieves an incredibly fast auto focus speed of 0.158 seconds. The benefit for the photographer is immediate and obvious: an almost instantaneous capture of your image, with no missed shots or subjects half out-of-frame.

Fujifilm FinePix Z808 EXR digital camera
Introduced in 2009 with the Fujifilm FinePix F200EXR compact camera, this radical new approach to sensor technology has been met with rave reviews and numerous awards from international industry organisations such as EISA and TIPA. The Fujifilm FinePix Z808EXR sports the latest 12 megapixel second generation EXR sensor, offering even higher resolution than its predecessor whilst still offering class-leading dynamic range and low noise/high sensitivity options. Designed to emulate the human eye, the unique design of the EXR sensor enables the user to switch the behaviour of the sensor according to the scene to the photographed. When the light is strong and even, the camera can be switched to HR (High Resolution) mode to ensure every small detail is recorded. When light is strong but contrasty, the sensor can switch to DR (Wide Dynamic Range) mode to get the optimal balance between highlight and shadows. Lastly, in low-light, the sensor will switch to SN (High Sensitivity and Low Noise) mode, to ensure you achieve clean, noise-free, pictures even in dark shooting conditions. EXR technology was developed by Fujifilm to maximize image quality in cameras where larger sensors simply cannot be used, making it perfect for long-zoom compacts, delivering extraordinary results even in the most challenging of conditions.

Fujifilm FinePix Z808EXR

Fujifilm Z808EXR incorporates a 3.5" LCD touch screen
You really do touch and glide with the Fujifilm FinePix Z808EXR’s brilliantly-designed touch-screen. Not only can you opt to touch and shoot and touch and zoom, but probably the most impressive use of this feature is flicking your way through your photos on the large 3.5” LCD. With a generous 460K dots, this screen is able to show every single detail in photos you capture and play them back in superb high resolution. With its Dual Direction GUI and Dual Image Display, navigating though the Fujifilm Z808EXR’s functions is smooth and easy; the Dual Direction GUI detects the orientation of the camera and automatically switches the direction of the menu button accordingly (for shooting, playback, multi-viewing and image search), whereas the Dual Image Display function splits the screen in various ways to view multiple images at once, so you can scroll through your images quickly and easily to locate the one you are looking for. Use it as a mini photo album and while-away many hours looking back over your photos and showing them off to friends and family.

Fujifilm FinePix Z808EXR camera body
At a mere 16.9mm thick, this camera can be popped into a back pocket or small handbag and carried with you at all times ready to capture those unexpected photo opportunities that always happen when you don’t have your camera with you. Sleek, chic, and unashamedly sexy, the Fujifilm FinePix Z808EXR is available in the UK in 2 great colours: a gorgeous bright Red and a stunning matte Black. The choice is yours!

Fujifilm FinePix Z808EXR

Share your Fujifilm Z808EXR photos online
With its handy FACEBOOK and YouTube easy-web upload feature, you can decide which pictures and movies you want to post on-line and mark them in-camera for upload. The next time you connect the Fujifilm Z808EXR to a computer, and launch the MyFinePix Studio software, your photos and movies will upload with a few seconds. A great time-saving device! Ever found that due to the volume of photos on your memory card, you can never quickly find the one photo you are looking for? Well, that problem’s been solved! Fujifilm’s Image Search tool on the Z808EXR allows you to locate photos quickly and easily; search by Date, by Scene Position (landscape, portrait etc), by Face, and even by your Favourites star rating. Genius!

Motion Panorama 360˚ on the Fujifilm Z808 EXR
A popular new technology that allows you to take “sweep panoramic shots” ever so easily. New to the EXR II sensor, you literally select “panorama mode”, press the shutter button, pan around and let go, that’s it! You’ll have a stunning 360˚ horizontal shot (shots can also be taken vertically if required). Your home will soon become a gallery of your own panoramic shots with gorgeous framed memories of romantic sunsets and faraway beaches.

Fujifilm FinePix Z808EXR

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