Canon did its utmost for the Photokina 2008 and entertained lavishly. It is clear, and I cannot but say, that the current assortment impresses and is quite extensive. From the entry-level PowerShot compact camera up to the newest full frame EOS 5D Mark II digital SLR, everything could be found in the Canon booth. Unlike many other competing brands, Canon was able to attract many visitors with their compact camera line. And for a reason. Canon's new series of compact cameras is different, innovating and a true sign of Canon's power and daring to take the compact camera market seriously, offering sufficient possibilities for innovations.
Canon marked reaching another milestone by holding a lavish celebration in the company of hundreds of journalists and guests from the photo, fashion, design and lifestyle industries. Last Thursday, 14 September, guests were flown in from all over Europe to one of the several hotels reserved for the occasion. Canon Digital IXUS was celebrating its 10th birthday and Canon wanted to share this anniversary with everyone who directly or indirectly involved in the IXUS's success. The original IXUS Advanced Photo System (APS) camera immediately became a design classic when it was introduced in 1996. The Canon IXUS design still has record sales up to the present day.
Canon USA has once again assembled a group of the world's leading professional photographers to provide insight, inspiration and education to future generations of creative photographers. Known as the "Explorers of Light," this prestigious panel of 78 Canon photographers delivers seminars, workshops, gallery showings and photo presentations at a variety of professional association and amateur photo groups and colleges across the country as a means of fostering imaging excellence and nurturing the increasingly digital art's next wave. Representing specialties and styles that span the gamut of photographic expression within the imaging profession, Canon's Explorers of Light program welcomes 20 new members to their ranks.
Canon is strengthening its leadership position as America's choice for digital cameras. In a recent IDC study, the Canon brand captured number one position for total digital camera shipments in the first half of 2006, with a market share of 21.0 percent (which is up from 20.2 percent in 1H05). "As the digital camera market matures, it is more important than ever for camera vendors to meet dealer requirements for timely product introductions, and properly address consumer desires with compelling designs and feature sets," said Christopher Chute, research manager for the worldwide digital imaging practice at IDC. "Canon continues to properly execute on these critical principles."