The Photokina, world's leading trade fair for digital photography and creative imaging, takes place from September 21 - 26 in Cologne, Germany. The Photokina show inspires amateur and professionals of the imaging industry all over the world. The world's best photographers will present their work onstage and those of you who will visit this year’s Photokina will experience the latest trends and the future of photography. At the special show area "World of 3D at Photokina" visitors to the Photokina 2010 will have a chance to become fascinated by the third dimension for photography and film. Additionally the latest system cameras, DSLR cameras, 3D cameras and other digital equipment will be showcased.
News report Photokina - Fujifilm announces the development of a high quality and high efficiency film camera, the Fujifilm GF670W Professional medium format wide-angle camera as a reference exhibit at Photokina 2010 Show in Germany. Last winter, Fujifilm launched the GF6700 Professional camera equipped with the Fujinon EBC 80mm lens, and the success of this camera led to numerous requests for the production of a series of medium-format wide-angle cameras. The development of the Fujifilm GF670W Professional is Fujifilm's response to these requests and the latest addition to its line-up of medium-format wide-angle cameras.
Report Photokina 2010 - DIWA (Digital Imaging Websites Association), a world-wide organization of collaborating websites, honors the Panasonic DMC-G2, DMC-FX66, and DMC-TZ10 with a DIWA Gold Award. DIWA Awards are based on test results carried out in the DIWA Labs, and evaluations of more than 200 different camera details made by DIWA members. DIWA product test awards are exclusively decided through the analysis of multiple test scores from different DIWA testers, testing different samples of the same product. A very detailed and comprehensive standardized scoring procedure is employed, tailored carefully for each category of product.
If we speak of a camera manufacturer that is growing fast and conquering a large market share with a lot of marketing force, it has to be Sony playing the main role. In 2006 Sony launched its first DSLR under the own brand name; the Sony Alpha 100. One year later, the Sony Alpha 700 arrived, a camera for the middle segment. 2008 was a great break-through with no less than three new DSLR models, notably the A200, A300 and A350. During the PMA, at the beginning of 2008, Sony stirred up the fire by unveiling some information about the CMOS image sensor that was going to be used. The message was clear; with 24.6 Megapixels on a full frame sensor, 2008 should also be the year for Sony to launch a DSLR in the high end segment. And thus, the Sony DSLR-A900 was born.
Most surprising was the presentation of a twosome so-called Micro FourThirds system concept models at the Photokina 2008. However, it does not come across as a well thought-out strategy; on the contrary, it seems that Olympus wants to tickle us with something that in the end might not be available. At least, that is what it looks like to an outsider. However; when talking to various R&D employees of Olympus, the official statement is that Olympus doesn't find the time is right to present a camera fully based on the Micro FourThirds system. In order to develop a true compact Micro Four Thirds System camera with the highest possible image quality, Olympus takes its time, unlike Panasonic; since this company already presented a working camera with the aforementioned system.
Nikonians were also present at the Photokina show 2008. If you happened to miss the booth, the Nikonians undoubtedly attracted your attention by pushing a leaflet into your hands in one of the huge halls. Nikonians is the largest and most active group of Nikon lovers and focuses on the amateur, semipro and professional photographer. The booth of the Nikonians attracted a lot of attention. Through Apple computers, a lot of Nikon equipment and demonstrations by photographers, Pascal Baetens and Gary Fong, the audience was given a good impression of how certain accessories work and which effect they can have. Gary Fong showed his Lightspere system II, an excellent accessory for flash photography.