Olympus has commenced development on an interchangeable lens type digital camera based on the “Micro Four Thirds System”. The forthcoming camera will bring dramatic reductions in size and weight to the Olympus E-System, and will comply with the new Micro Four Thirds System standard which was jointly announced with Matsushita Industrial Co. Ltd. (Panasonic), on 5 August 2008. A concept model of the new camera will be exhibited at photokina 2008 Show, the world’s largest trade fair for the photographic and imaging industries held in Cologne, Germany, running from 23 to 28 September.
At the end of August, we were invited to come to Hamburg to attend the press meeting of Olympus. During this European meeting, Olympus introduced their latest compact digital cameras, together with a preview of the new Olympus digital SLR camera: the Olympus E-400. During the press conference, there was a thick queue of four rows of journalists all trying to catch a glimpse of a trio of E400s; making it impossible to get a proper impression of this FourThirds DSLR. Therefore, we are grateful to Olympus for providing us with a pre-production model, so that we can share an extensive first impression with you. Olympus did not yet reveal the retail price at the press meeting, but it will surely be a very competitive price!