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Panasonic 100-300mm lens

Dennis Hissink
Photokina report
Friday 1st, October 2010
Posted by: Dennis Hissink

News report Photokina - Panasonic is pleased to introduce a new interchangeable lens based on the Micro Four Thirds System standard from the Lumix G Micro System. The new Panasonic Lumix G Vario 100-300mm / F4.0-5.6 / MEGA O.I.S. (H-FS100300) lens realizes high optical performance and compactness with many technical advantages. The new telephoto zoom lens Lumix G Vario 100-300mm / F4.0-5.6 / MEGA O.I.S. realizes 300mm (35mm camera equivalent: 600mm) handheld ultra-telephoto zoom shots with astonishingly compact and light weight profile.

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Panasonic 100-300mm lens

Sigma 120-300mm lens

Posted by: Dennis Hissink Friday 24th, September 2010

News report Photokina - Sigma is pleased to announce the new Sigma APO 120-300mm F2.8 EX DG OS HSM lens The successor to the Sigma APO 120-300mm F2.8 EX DG HSM, introduced to market in July 2005, this new Sigma 120-300mm lens offers the latest optical design technology. This large aperture zoom lens features Sigma’s OS (Optical Stabilizer) function and weather-resistant design throughout for use in harsh conditions. One SLD and Two FLD glass elements are used for maximum correction of chromatic aberrations. The super multi-layer lens coating reduces flare and ghosting, and the lens design incorporates an inner focusing and inner zooming system to ensure sharp pictures throughout the entire zoom range.

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Olympus 75-300mm lens

Posted by: Mark Peters Wednesday 15th, September 2010

News Report Photokina - Olympus is pleased to announce the addition of a new lens to its Micro Four Thirds System lens line-up: the M. Zuiko Digital ED 75-300mm f4.8-6.7. Designed to maximize the performance advantages of the Micro Four Thirds System, the new Olympus 75-300mm lens offers uncompromising SLR quality and supports movie & still image compatibility. This addition enriches the M. Zuiko Digital lens lineup by covering the focal length from 18mm to 600mm in 35mm equivalent. The Olympus M. Zuiko Digital ED 75-300mm f4.8-6.7 will be available in December 2010 for an estimated retail price of 1020 Euro.

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Olympus 40-150mm lens

Posted by: Dennis Hissink Wednesday 15th, September 2010

News Report Photokina - Olympus Imaging Corporation is pleased to announce the addition of a new lens to its Micro Four Thirds System lens line-up: the M. Zuiko Digital ED 40-150mm f4.0-5.6. Designed to maximize the performance advantages of the Micro Four Thirds System, the new Olympus 40-150mm lens offers uncompromising SLR quality and supports movie & still image compatibility. This addition enriches the M. Zuiko Digital lens lineup by covering the focal length from 18mm to 600mm in 35mm equivalent. The Olympus M. Zuiko Digital ED 40-150mm f4.0-5.6 will be available in November 2010 for an estimated retail price of 450 Euro.

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Nikon AF-S 55-300mm lens

Posted by: Dennis Hissink Wednesday 1st, September 2010

Report Photokina 2010 - Nikon announces a new super telephoto zoom lens - the AF-S DX Nikkor 55-300mm f/4.5-5.6G ED VR. With a focal length ranging from 55mm to 300mm (equivalent to 82.5mm to 450mm on DX format D-SLRs) it enables the user to really get up close and personal with distant subjects. The 5.5 times zoom ratio offers flexibility by drastically extending the telephoto reach. With 300mm (450mm on DX format cameras) at the telephoto end, this lens leads the way in affordable and portable telephoto photography, ideal for family sport events and holidays.

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Nikon AF-S 28-300mm lens

Posted by: Dennis Hissink Wednesday 1st, September 2010

Report Photokina 2010 - Nikon introduces the Nikon AF-S Nikkor 28-300mm f/3.5-5.6G ED VR with a totally new zoom range to the Nikkor line-up. Featuring almost 11x zoom ratio from 28mm to 300mm this versatile optic brings new levels of flexibility to FX format DSLR users. Zurab Kiknadze, Product Manager Lenses, Accessories and Software, Nikon Europe says: “We are really excited about this new, all-round lens in the Nikkor range. The Nikon DX format 18-200mm proved to be a massive success, and we are happy to introduce FX format customers to the same advantages this lens can offer.”

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Nikon AF-S 24-120mm lens

Posted by: Dennis Hissink Wednesday 1st, September 2010

Report Photokina 2010 - Nikon is pleased to announce the release of the AF-S Nikkor 24-120mm f/4G ED VR, a brand new 5x zoom lens for FX format D-SLR photographers. The 24-120mm focal length continues to be a unique proposition in the Nikkor lens range and the new version features a fixed f/4 aperture throughout the zoom range. It incorporates Nano Crystal coat and Nikon’s second generation VRII system. Zurab Kiknadze, Product Manager Lenses, Accessories & Software, Nikon Europe says: "The AF-S Nikkor 24-120mm f/4G ED VR lens offers excellent value and performance in a compact package for adventurous photographers everywhere. It is the second f/4 aperture VR zoom lens introduced this year that broadens the options for Nikon photographers."

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Nikon 55-300mm review

Posted by: Dennis Hissink Tuesday 31st, August 2010

Review Photokina 2010 - With the introduction of the Nikon D3100, Nikon has equipped an entry level SLR model with the latest technical touches once again. This amateur DSLR camera will be delivered with a kit lens, the AF-S DX 18-55 mm VR, and perhaps added to with a 55-200mm f/4-5.6G ED AF-S DX Nikkor lens. It is, however, expected that a new kit possibility will be given after the introduction of a new megazoom lens. The new Nikon AF-S Nikkor 55-300mm f/4-5.6G ED VR is a powerful standard zoom lens, especially designed for DSLR cameras with a DX-sensor, such as the Nikon D3100. Compared with 35mm cameras, the Nikon offers a range of 55-300mm in 82.5 - 450mm.

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The growth of the digital SLR and system camera market benefits the lens manufacturers. Due to the change in the market for SLR cameras - the growing popularity of system cameras - we see new developments and innovative lens designs coming up and showcased at the world’s biggest Imaging and Trade show - Photokina 2010. New lenses need to be developed for camera systems like Micro Four Thirds and the cameras from Sony and Samsung. Several lens road maps appeared already on the websites of the lens manufactures showing interesting new products. These new system cameras will change the lens market, in which way and in what time period is something we really want to know. Maybe Photokina show 2010 will give us a more insight view of today’s lens market. Look out for our daily Photokina report.