The new Sony Alpha A700 was launched during a Sony press conference in Italy. Unfortunately, the surprise element was lost because one day earlier the Alpha introduction was disturbed by a leak caused by Sony. The Sony Alpha 700 is Sony’s second digital SLR camera that has to contribute to a continuously compiling series of SLR cameras, with which Sony manifests itself as renowned DSLR manufacturer. The Sony Alpha DSLR A700 is a digital SLR camera which is positioned in the middle segment, and with that, has to compete (heavily) with the new collection of Canon and Nikon D-SLR cameras, among others. During my stay in Italy, I had the chance to work with the Sony A700 for a short period.