Photokina 2010 News - Sony is expanding its already strong line-up of over 30 A-mount lenses with new models that will appeal to seasoned photographers and those new to digital SLR cameras alike. The Sony Distagon T* 24mm F2 ZA SSM (SAL24F20Z) features the acclaimed Carl Zeiss Distagon design and rounds out the existing Planar (SAL85F14Z) and Sonnar (SAL135F18Z) models also developed in conjunction with Carl Zeiss. It is intended to appeal to experienced photographers looking for a large-aperture wide-angle lens of real distinction. The Sony DT 35mm F1.8 SAM (SAL35F18) adds the important 35mm focal length to the ‘Easy Choice’ series. ‘Easy Choice’ is intended to provide great value, compact and lightweight lenses that are attractive to entry-level and advanced photographers.
The Sony 50mm f/2.8 Macro lens is a compact macro-focus lens that covers the full range from life-size to infinity. "Life size" macro imaging means that the image you capture is the same size as the subject in reality, giving you spectacularly sharp photos of insects, flowers, gemstones, postage stamps and other small nature subjects and collectibles. Mounted on the Sony Alpha 100 camera, the Sony 50mm Macro lens provides a 75mm focal length (35mm equivalent), which means it can also be used as a standard and midrange telephoto lens. Get incredibly close to small subjects with the Sony SAL-50M28 macro lens. It allows you to capture the most subtle details with spectacular clarity.